4.7rated over 3,700+ reviews

Florenza – Women's Floral V-Neck Smocked Midi Dress

$54.99 Was $109.99 SAVE 50%
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Color Sage Green Floral

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“First time buying from Averndale. It arrived nicely packed and the fit was better than I expected.”

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Product details +

The dress that gets you stopped

You put it on once and you just know.

The kind of dress that makes you feel pulled-together the moment you slip it on — soft floral print, smocked waist that hugs in just the right spot, and flutter sleeves that move with you. The skirt floats. The neckline flatters. And the smocked stretch means it fits like it was made for your body.

Slip it on, add sandals, walk out the door. Ready to wear, no fuss.

A summer favorite, reordered year after year

The waist that finally fits
The smocked empire waist hugs and stretches, defining your shape without pinching. No zippers, no struggle — just one easy step in.

Flutter sleeves that flatter arms
Soft, airy sleeves drape over the upper arm — the most flattering coverage without losing the feminine, summery feel.

A skirt that moves like a dream
The tiered A-line skirt floats over hips and thighs. Walks beautifully, photographs even better, hides what you want hidden.

The dress you'll reach for all summer
Pairs with sandals, sneakers, straw hats, or heels. Brunch, beach, dinner, wedding guest — one dress, everywhere you go.

What you get today

  • The Florenza floral v-neck midi dress
  • Smocked stretch waist + flutter sleeves
  • Ready to wear out of the package
  • Free tracked shipping
  • 30-day at-home try-on

Seasonal print run — once this batch sells out, the floral pattern won't be restocked this summer.

Slip into your easiest summer dress yet — available while this batch lasts.

30-day at-home trial

Try the Florenza at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Is the fabric thin or see-through?
No. The polyester weave has a soft drape but stays fully opaque, even in sunlight. You won't need a slip underneath.

Does the V-neck sit too low?
The V is modest — it frames the collarbone without showing cleavage. Most customers feel comfortable wearing it to brunch, work events, or church.

How does the smocked waist fit different body shapes?
The smocking stretches up to about 3 inches, so it adapts to your natural waist. It defines without squeezing — works well for straight, curvy, and pear shapes.

Will I need to iron it?
No. The fabric resists wrinkles, so it travels well and looks fresh after being folded in a suitcase.

Specifications

  • Size: S – 2XL (US sizing — see chart)
  • Length: Midi, approx. 51 inches
  • Material: Lightweight polyester, smocked elastic waist
  • Care: Machine wash cold, hang dry

How to wash

  • Machine wash cold with similar colors
  • Do not bleach
  • Hang dry to preserve the print and elastic
Shipping & returns +

Free tracked US shipping. Estimated delivery dates are shown at checkout.

Returns are accepted in line with the store's published refund policy.

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Our customers say it better than we do

★★★★★

Returning customer

I've bought numerous items from Averndale over the years because I know it will be good quality at a reasonable price, along with looking modern and expensive. Never been disappointed.

Emma K.Emma K. · 6 hours ago●  Verified purchase
★★★★★

The wife loves it

I bought a birthday gift for my wife, and she absolutely loved it! The quality is fantastic, and it was exactly what she wanted. Highly recommend!

Geoffrey L.Geoffrey L. · 1 day ago●  Verified purchase
★★★★★

Recommended by a friend

A friend told me that she found Averndale on Pinterest and convinced me to buy the same thing. Super happy with my purchase — great service and fast shipping.

Amara O.Amara O. · 1 day ago●  Verified purchase

We're Averndale — where women with good taste find what they love

Bags that get compliments. Dresses that just work. Home pieces that make a room feel finished. All designed to look like more than you paid.

That's the Averndale feeling — and you deserve that.

A few times a year, we open up our best prices as a thank you to our customers, and a welcome to new ones. Consider this our gift to you.

Right now, selected favorites are available at some of our best prices. Only while this offer lasts.

Women from the Averndale community with their orders
Florenza – Women's Floral V-Neck Smocked Midi Dress$54.99