Velura – Smooth Gel Eyeliner Stick

One swipe. Bold, dark, done.

You want eyes that turn heads.

Not smudged mascara tracks by lunchtime.

This smooth gel formula glides on in one stroke—rich, dark, and even. Stays put all day without fading.

No tugging. No dragging. No steady hand required.

Just twist up and go. Ready in seconds.

One of our most reordered beauty essentials.

✓ Glides on in one smooth stroke
The creamy gel formula moves effortlessly across your lid—no dragging, no tugging on delicate skin. Just rich, even color from the first swipe.

✓ Stays put for up to 24 hours
Waterproof and smudge-resistant, so you won't catch raccoon eyes in the mirror halfway through your day. Put it on and forget about it.

✓ No sharpening, no fuss
The twist-up design keeps a precise tip ready to go. No pencil shavings, no hunting for a sharpener—just grab it and line.

✓ 4 shades from subtle to bold
Classic black for drama. Soft brown for everyday. Silver shimmer for sparkle. Dark gray for something in between. Build your perfect look.

What you get today

• Velura smooth gel eyeliner stick
• Twist-up lipstick-style applicator
• Waterproof, smudge-resistant formula
• Ready to use—no setup, no sharpening
• Free tracked shipping
• 30-day money-back guarantee

Small-batch production run—once this stock sells out, restock timing may vary.

Get your Velura gel liner today and enjoy effortless, all-day eye definition—limited time offer.

Frequently asked questions

How do I sharpen the tip once it wears down?
You don't need to. The twist-up design extends fresh product as you use it. Once flat, simply roll the stick gently across a clean surface to reshape the tip.

Will this work on my waterline?
Yes. The smooth gel formula is gentle enough for waterline application. For best results, let it set for 10–15 seconds before blinking

Is this beginner-friendly?
Absolutely. The lipstick-style design is easy to hold and control, even if you've never done a cat eye before. Many customers say it's the easiest liner they've ever used.

Is this safe for sensitive eyes?
The formula is designed to be gentle and non-irritating. If you have specific allergies, check the ingredients or do a patch test first.

How do I remove it?
Use your favorite makeup remover or micellar water. An oil-based cleanser works well for complete removal.

Specifications

• Size: 2.99" tall × 1.02" diameter
• Net weight: 2.2g per stick
• Available colors: black, brown, dark gray, silver shimmer